Soon after your home goes on the market, it’s important to hold an open house that will not only attract potential buyers but elicits multiple offers. From picking the right date and time to highlighting the best features of the property in your marketing package, a successful open house takes preparation and creativity.
Here are seven suggestions on how homeowners can prepare their home for a successful open house.
Set the Stage to Sell
There are plenty of benefits that come with staging your home but speeding up the selling process is certainly one of them. Through staging, you can enhance the overall appearance of your home using up-to-date furniture, neutral color pallets, various types of décor and more. Staging helps provide purpose and practicality for each room. Staging can help you aim all elements towards a specific theme, creating a sleek space that buyers can envision themselves within. Stage 2 Go has developed several signature packages to fit modern tastes and tight budgets, and in under an hour, your property can be staged and ready to show.
Increase Awareness However Possible
You should absolutely increase digital awareness using social media to your advantage. If you already have a presence online on various platforms, you have a network of potential buyers at your fingertips. Plus, your followers can share the news about the open house if you make the posts public.
Although a large majority of the world is operating digitally, word of mouth can still work wonders when it comes to drawing in a crowd for an open house. If someone is referred to your open house by a family member or friend, they might be more likely to attend knowing you share mutual acquaintances.
Evoke the Five Senses
Never underestimate the power of the five senses, starting with sight when it comes to an open house. From the initial curb appeal to the state of the home’s interior, potential buyers want to see a spotless home that they would be proud to call their own. Distracting outdoor sounds can be blocked using soft background music as guests make their way through the house. Consider brewing fresh coffee for guests to create a cozy, welcoming atmosphere.
Take Out Personal Items and Pets
The absence of personal belongings and pets can pay a large role in hosting a successful open house. Potential buyers want to be able to envision the space as a place they can call home, which can be a bit difficult when the walls are covered in photos of the current homeowners. Although many buyers might have pets, they don’t want to step over dog beds, toys, or food bowls during an open house.
Pick a Non-traditional Time
Most open houses occur on Saturdays or Sundays from 1 p.m. to 3 p.m. or 2 to 4 p.m. Planning your open house outside of this range can give people more time to visit your event and increase your overall foot traffic. For example, if your event is held on the same day as another down the street and your doors are open for an extra hour, you’ll earn exclusive facetime with more potential buyers than your competing realtor. Starting a little earlier or extending your hours a bit later can make all the difference when it comes to the number of people attending.
Use High Quality Images
High-quality photos will entice visitors to get out from behind the screen and see your home in person. Photos showing every room of the home and all listed features prove transparency and allow you to highlight the home’s strengths. Another great idea is to showcase a video tour of the listing online if you have the technology to do so. A video tour lets buyers know what to expect and encourages them to visit the home and explore each space themselves.
Stage 2Go offers home staging made easy at a reasonable price. Give us a call at (202)257-2072 today to learn more about our stylish packages. With expertise in high-end interior design, Stage 2 Go offers all-in-one packages designed to make your next open a true success.
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